Dispatch of sina science and technologyon November 30th morning news ,China Unicom ( micro-blog ) general manager Yu Yingtao in sina of be a guest interview that ,by the end of this year, China Unicom 3G intelligent mobile phone sales volume of 1000 yuan more than 10000000 ,at the end of the year will be the introduction of new definition of 1000 Yuan intelligent machine upgrade products ,to next year will focus on the introduction of the 1500-2000 element interval in the end quality intelligent machine .
Video : an interview with China Unicom sales department general manager Yu Yingtao media source: sina science and technology Yu Yingtao recalled ,in 2009 May, the Chinese market a month of 3G mobile phone sales of only 80000 units, in October of this year ,the domestic 3G mobile phone sales have exceeded 12000000 ,two years of market has changed a lot .
Reference to this China Unicom launched $1000 3G intelligent mobile phone strategy ,Yu Yingtao said ,this strategy appears to beat all the success .In May 31st this year, China Unicom announced to redefine the 1000 yuan of 3G intelligent mobile phone ,build 3.
5 inches ,CPU at or above 600000000000000 Hz ,but prices in the thousands of yuan ,to give the user to bring good 3G Internet experience of mobile phone .China Unicom and ZTE ZTE launched the V880 ,to under 1000000 orders .
We had ideas through a year to sales of one million units ,the one million and two months to sell one sky, we introduce Huawei ( micro-blog ) ,cool ,Amoi ,lenovo mobile phone is also very successful .
By the end of this year, in 1000 yuan of smartphone sales number more than 10000000 .Yu Yingtao said .Yu Yingtao discloses ,at present China Unicom has plans to 1000 yuan of 3G intelligent mobile phone upgrade strategies ,specific strategies to published at the end of .
In addition to thousands of 3G intelligent mobile phone ,Yu Yingtao said ,the price in the 1500-2000 element in the tip of intelligent mobile phone will become China Unicom mobile phone 2012 one of keys of strategy intelligence .
To pay close attention to the high-end machines such as apple iPhone ,Yu Yingtao iPhone said never give up .China Unicom for the iPhone 4S launch time ,he said ,we got everything ready ,just waiting for the Ministry of a permit .
( show Qian ) following interview memoir :compere: each netizen everybody is good ,I is the channel of sina science and technology : Zong Xiuqian ,nice to meet you again .Now ,each of us to use the 3G mobile phone ,using micro-blog and other 3G applications .
Everybody feels ,this year development faster than before ,partly because the two years before the 3G construction has many heritage, a carrier in which play a important role .Today have a VIP and together we talk about strategy of intelligent mobile phone .
Please go to the guest is China Unicom sales department general manager Mr Yu Yingtao ,china electronics direct[digital] only crown Apple trademark disputes upgrade iPad domestic or were,in general ,please and I say hello .Yu Yingtao :everybody is good !3G mobile phone begins to face the explosive growth of host: welcome to the total of sina of be a guest !This year 3G development very quickly, from 2009 ,China Unicom started with the introduction of iPhone 3GS iPhone 4 ,introduced last year ,the beginning of the year to do 1000 yuan of 3G intelligent mobile phone .
Terminal strategy for 3G development stimulative effect is very obvious ,do not know that in three years, how did you journey ?Yu Yingtao: in 2009, January 7th ,Ministry of Public Works letter on behalf of the State Council to three operators issued licenses for 3G wildly beating gongs and drums ,after construction ,May 17, 2009, three big operators has launched the 3G service ,as a result of Unicom from January 7th May 17th to get a licence ,only four months time ,China Unicom in order to ensure quality ,when 5& # 8226 ;17 is a commercial pilot ,in October 1, 2009 officially opened the 3G network of China unicom .
Under the conditions at the time ,frankly ,because China is licensed for a relatively late time ,all mobile phone manufacturers prepare is insufficient ,3G net ,whether it is WCDMA or CDMA2000 ,or TD ,all of the terminals are insufficient ,breed is not rich .
Then in 2009, we 3G business development should be said only initial stage ,is relatively slow .I distinctly remember ,in May, a group of data ,the Chinese market a month of 3G mobile phone sales of only 80000 units, in October of this year ,the domestic 3G mobile phone sales have exceeded 12000000 ,the market share of the mobile phone market share of 50% ,this change after a short period of two and a half years considerable ,which have accounted for 35% of intelligent mobile phone .
We are very pleased to see just published global figures for the three quarter ,China ,3G mobile phone sales have exceeded 29000000 ,more than the United States in 26000000 ,to become the world mobile Internet market .
This and whole industry chain ,including mobile phone manufacturers ,operators and the vast number of developers ,many application developers are the consumers personal, individual behavior ,and the whole industry chain integration, it should be said 3G mobile Internet era has come to the outbreak .
The mobile phone is the most important, because the mobile phone is a carrier ,content providers and consumers a bridge of communication between the mobile Internet application ,all have to go through the mobile phone ,so I think the whole mobile phone terminal in mobile Internet ,in the 3G industry occupy the most important position .
At the end of the year 1000 Yuan intelligent mobile phone will ten Presenter :before China Unicom are doing iPhone and other high-end mobile phone ,year in year began to define a thousand yuan 3G intelligent mobile phone ,redefined 3.
5 inch ,CPU at or above 600000000000000 Hz ,but prices in the thousands of yuan ,to give the user to bring good 3G user experience .One from the high-end to 1000 yuan of intelligent mobile phone ,many people do not accept this, said Unicom strategies how suddenly changed ,but from the point of now strategy is very successful ,the mobile phone is in short supply ,do not know at that time ,what do you think ,why choose this strategy ,there is no thought there will be some risk ?Yu Yingtao :1000 Yuan intelligent machine is presented in a background .
Quite frankly ,in 2009 October 1st ,China Unicom took the lead in the introduction of the iPhone3G version ,but after the introduction of 3GS ,iPhone entered the Chinese market, caused very big change ,is the iPhone of our culture or teach us what is the real mobile internet .
Because iPhone it in a closed ,transparent open mode ,because any one carrier ,any one of the developers ,application providers, individuals can go up development ,creating such mode .At the same time, apple is closed, regardless of the first generation of apples ,second apples ,third apples ,fourth apples ,and soon iPhone4S ,we see the screen is 3.
5 inches ,pattern square Founder, since all of the system unchanged ,all of the application in App Store ,machine compatibility is very good .Why do you like iPhone ?All manufacturers of mobile phone has big ,small ,all kinds of hardware configuration ,but he is hard to fit ,a mobile phone with fluency ,consumer is it right? Good use ,is applied to the hardware with apple ,but it created a chain ,is always only a mobile phone to accommodate thousands of application .
App Store has 425000 applications ,accumulative total downloaded 14000000000 times ,you can imagine that things are ,idle away in seeking pleasure ,weather ,entertainment ,making friends ,games ,including the recent speculation very hot is the PM 2.
5 event ,they are above ,he educated consumers what is the mobile Internet ,whenever and wherever possible can enjoy various kinds of application .Due to the emergence of iPhone ,we realize what is the real 3G ,what is the mobile Internet ,but iPhone mobile phone is the most cheap 3999 yuan ,4699 yuan of 16G ,in more than four thousand dollars .
From the statistics report of GFK ,China ,use 1000 yuan less mobile phone users accounted for 63.3% ,2000 dollars above the users only account for 15% to 20% .If the operator to concentrate only on represented by iPhone ( micro-blog ) ,including Nokia ,Samsung ( micro-blog ) ,Motorola ( micro-blog ) ,can only meet 20% of China market needs ,80% the following users also use function machine .
Before this year June 1st, three operators are pushed thousands of Yuan intelligent machine ,when thousands of Yuan intelligent machine concept is a 2.8 inch screen ,is a resistive screen ,use a pen to write ,very smooth, not feeling well .
And the price is very expensive .Then we analysis can make apple such good application ,really has good Internet experience of mobile phone price reached one thousand yuan .Compere: is it right? This is Arabian Nights ?Yu Yingtao :This is when the industrial development to a certain extent, with the technology revolution ,the introduction of technology ,raw material are introduced, the decline in prices, especially due to the scale of the guide ,we try to turn it into a reality .
In May 31st this year, China Unicom in Fragrance Hill in the first time holds a major press conference ,is the release of we create a joint V880 with zte .At that time, China Unicom is the centralized procurement 1000000 station ,which is a large .
Of course, the company make great efforts ,overcome the variety of cost ,almost cost price ,introduced the first 3.5 inch screen ,600000000000000 main screen above the touch screen ,capacitive screen mobile phone ,price is set at 999 yuan .
Quite frankly ,at that time, China Unicom and ZTE are best, June 1st officially listed .The idea is to define what is truly good Internet experience Internet mobile phone .Based on this background ,we launched a joint with the manufacturers ,after a launch later ,greatly exceeding our hope ,our idea then is by the time a year ,to sales of one million units ,the results of this one million, two months had sold ,we introduce Huawei ,Lenovo ,Amoi mobile phone is cool particularly successful .
By the end of this year, from the beginning of June ,with half of extra time ,in 1000 yuan of smartphone sales number more than 10000000 .Thousand yuan intelligent machine mode of operation is successful, we in the pricing strategy ,channel strategy to the whole industry to comb and shuffle .
The success of a product ,a user to enlarge rapidly, not only has the relation with mobile phone ,with operators ,distributors have joined the mobile Internet feast ,role in adding fuel to the flames ,the mobile phone through their channels ,to the vast number of consumers .
Thousand yuan intelligent machine roll out, can say, completely changed the whole current China mobile phone ecological industry present situation .In the past some comparison of the tidal features at 2000 yuan or even machine sold 3000 multivariate, some music mobile phone by high advertising hype mobile phone ,now the basic pressure very big .
Us 3.5 inch screen thousands of Yuan intelligent mobile phone already achieved 999 yuan,wholesale electronics china wholesale, should say a value ,we think that 63.3% users can quickly to enjoy the Chinese 3G mobile Internet life .
Completed by the end of 2011, add 25000000 3G users target host: if we just do iPhone and other high-end machines ,3G permeability also 20% .Now we 3G permeability of less than 20% ,very glad is to October data 3G user has exceeded one hundred million ,I remember China Unicom has a goal at the end of the year to reach 2500 Wan Jing 3G user account .
But you are in micro-blog to broad netizen established a military order ,now from the statistical data on the left of the time of two months, can you finish ?Yu Yingtao :we see our October published data ,we in October net account user 2920000 ,1-10 in August, we completed a total of 19090000 net user account user number ,only two months time ,number of users and 6000000 from us 25000000 .
Some time ago we develop speed does not come with you, you fry very badly, 1000 Yuan intelligent machine supply capacity is seriously insufficient ,chip supply, Thailand flood, because many parts are produced in Thailand ,resulting in the mobile phone in short supply ,began November productivity can completely meet the .
So we think in November and December, we the net charge subscribers will be explosive growth .The 25000000 task, we will exceed the .Moderator: this means that the remaining two months through 300 Wan Caihang .
Yu Yingtao :we achieved 2920000 October ,November more than 3000000 is no problem .Operators and Internet companies to form ecological system Moderator: in this process, I found that in addition to the terminal manufacturers ,and the application of manufacturers ,especially the big Internet companies ,like Sina such company ,will more and more have some cooperation .
Original sina is at the bottom ,such as a built-in application ,now as a micro-blog ,have very evident micro-blog trend downstage feeling ,I found the operators and Internet companies to go is more and more close ,you think this is a kind of trend ?Yu Yingtao :now everyone on the 3G a way or to the 3G industry a way .
Moderator: we need to redefine 3G ?Yu Yingtao :on the 3G called have a uniform name to answer your call ,the mobile internet .Therefore, the mobile Internet ,or conversely the mobile Internet ,is the operator ,the operator is pipeline operator ,everyone says that you do not do the operators ,operator is the pipeline operator ,like freeway company ,above run many cars, our operators network run many applications ,these applications by content developers ,provided by the content provider .
Internet company itself is a content provider and the content of the comprehensive integrated applications .The Internet all content in mobile Internet, on the 3G network ,pipeline to run ,but we did not do intelligent pipeline ,it is our own things .
There are 4G ,as we move further expand bandwidth ,carrier with Internet only bundled together ,or fused together ,to the vast number of consumers ,to the community to provide informative and efficient and convenient application is a tide .
My concept is the operator to embrace the Internet ,mobile Internet business ,the Internet will embrace the carrier enterprise ,is an ecological system .Moderator: we say that a specific point, your visit Sina ,Sina also inspect the environment ,look to the future have closer cooperation point ?Yu Yingtao :now we have a lot of cooperation with sina ,china electronics wholesalersWindows 8 consumer preview edition trial experience the iconic Metro in,for example the exclusive cooperation with Sina launched a million thousand yuan intelligent machine delivery ,we are told Sina micro-blog exclusive cooperation .
Quite frankly ,Sina micro-blog has been ranked first in China ,the most well-known micro-blog .Of course, I also opened in Sina micro-blog .Moderator: we are honored .Yu Yingtao: I a while ago see micro-blog data of 250000000 users ,is a very large market .
But the micro-blog is a kind of media ,we chose to Sina ,through new media to cooperate ,to launch our million mobile phone delivery .Our goal is through Sina very good interactive media ,to our universal 1000 Yuan intelligent machine ,universal education ,training activities ,we million gift ,ten thousand, Chinese is not much also ,but in the carrier, in the mobile phone manufacturer is large compared to the event ,ten thousand equivalent 10000000 yuan ,to billions of Chinese people is not much, but through this event promotional activities ,to truly education we nurture our consumers ,consumers ,allowing them to adapt to the mobile Internet era .
We chose Sina Sina micro-blog ,choice of cooperation ,we see the mobile Internet business in publicity and promotion, in the dissemination advantages ,so I think the cooperation we have been carried out .
Another Sina provides many wireless applications ,the development of wireless ,operators also need other aspects of cooperation ,including advertising ,video ,including all aspects of the thing ,as long as the spirit of mutually beneficial to both sides of things ,can be cooperation ,we are also actively explore .
Moderator: exploring what the result is, what better thing ?Yu Yingtao :I have been concerned about Sina Sina micro-blog ,of course, other profit pattern has ,advertising revenue ,other income .
I have been watching the micro-blog is now a media ,or is a new media .But quite frankly ,we in the information industry circles of people watching the micro-blog profit pattern of what ,I didn Sina micro-blog ,Sina micro-blog has been doing what business .
Moderator: to always give us the way ?Yu Yingtao :I Sina micro-blog what profit ,china goods wholesale,its profit pattern is how, this profit pattern also suitable for old people feel, if you put it into a purely commercial things ,may be a lot of people will leave ,this pair of sina is a challenge .
China Unicom high-rise with sina several high-level ditch through ,we hope to explore common carriers with sina micro-blog ,have a look can find some point ,to make both beneficial to consumers ,but also to Sina and Unicom ,sina is the enterprise ,operator is also the enterprise ,make the three party enough surplus exploration ,identify common business model .
Host: now dark ,now have no way to tell us exactly what kind of business model .Yu Yingtao :we have some commercial idea ,but cannot reveal here .Next year the focus of the introduction of 1500 yuan - 2000 yuan in the terminal host: you in micro-blog is also disclosed the now not only to push the thousand yuan 3G intelligent mobile phone ,and it is now looking to the high-end mobile phone and 1000 Yuan intelligent mobile phone intermediate level, is 1500 yuan - 2000 yuan intermediate end intelligent excellent machine ,we now why started to do this ,1000 yuan of 3G intelligent mobile phone model can in the terminal mobile phone model successfully copied ?Yu Yingtao :the whole of China mobile phone distribution proportion accounted for 63.
3% ,1000 yuan ,2000 yuan more than accounted for 20% ,intermediate 20% ,1000 yuan to 2000 yuan is not a small user groups .White collar or in the high-end, they also have a demand ,their mobile phone in about 1000 yuan to 2000 yuan .
We both are stopped ,high-end represented by iPhone ,including Nokia ,Samsung ,Motorola ,their mobile phone are concentrated in two thousand yuan of above ,the WCDMA market is very prosperous ,WCDMA accounted for 80% of global market share .
At present in the market sales of mobile phone standard ,WCDMA accounted for more than 50% .But most concentrated in the high-end ,in the end ,both varieties or style ,are very rich ,does not require operators to worry about .
Host: so you say 2000 yuan more than the markets are perfectly competitive market .Yu Yingtao: open market ,your mobile phone manufacturer or brand ,their understanding of the industry, their ability to attract consumers ,to meet consumer demand for mobile phone .
The current first-class international high-end brand ,similar to what everybody cares quite like Nokia ,for example on a new ,now can speak Chinese own brand called HTC ( micro-blog ) ,recently in intelligent mobile phone market is currently ranked fourth in the world, the United States market share has been ranked third .
But its mobile phone at present 2000 yuan of the following money mobile phone No .The host: and they have clearly said ,we will not do a thousand yuan intelligent mobile phone .Yu Yingtao :at present, frankly speaking ,because the international brand manufacturers of all kinds of cost ,including artificial cost ,cost of research and development of the situation, to do a thousand yuan intelligent mobile phone is very difficult ,but they do one thousand to two thousand dollars of the mobile phone is very hopeful ,but also by their brand appeal .
So we want to in 1500 yuan to 2000 yuan between ,we find some point, with the international first-class brand ,with the domestic first-class brand to create the high cost of intelligent mobile phone .
The first is for domestic mobile phone brand opportunity ,at the same time to the international brand extending down to their products, expanding their market share ,offer an opportunity ,can further enrich our product line of China unicom .
In 2012, we will be 1500 yuan to 2000 yuan between concentrated force, the layout of some differences, unique products ,this is our general ideas .Moderator: this year we advocate push 1000 yuan of 3G intelligent mobile phone ,next year the main push of end products ,I also believe that China Unicom will do well ,then we 1000 yuan of 3G intelligent mobile phone do? Yu Yingtao :to continue to push .
Moderator: a company at the same time can only do one thing ,the relationship between how to coordinate ?Yu Yingtao :I don agree with you ,because consumer form is not the same, some people like to buy 3000 yuan of money, mobile phone ,some people like to buy 2000 yuan of money, mobile phone ,some people like to buy 1500 yuan for the mobile phone ,this thing is happening at the same time ,China Unicom ,at the same time management so much the product line is difficult ,but is difficult to do, it is not we want to do ,is to meet consumer demand problem .
We are in 1000 yuan to 2000 yuan between 1000 Yuan intelligent machine ,next year still is China Unicom ,and thousands of Yuan intelligent machines will be upgraded ,it is not convenient to disclose ,but by 12 at the end of the time will be very important products ,to the vast number of consumers some surprises ,this product thousand yuan intelligent machine is the upgrading of products, this will give consumers a great surprise .
At the same time we also made in the client machine ,is 1000 yuan to 2000 yuan between us will choose the high performance-to-price ratio good ,including international brands, including the domestic brands ,first-class domestic brands ,with them some customization to meet consumer demand, and can be suitable for the development of China Unicom mobile phone business ,to concentrate ,to promote .
I think we made the thousand yuan intelligent terminal mobile phone at the same time ,represented by the iPhone high-end mobile phone ,is still our promotion focus ,we will not give up .Some time ago to see micro-blog ,some well-known in the industry said that China Unicom should how ,I out to refute their point of view ,China Unicom is never regarded iPhone as China Unicom products ,we and apple cooperation is also very good, there is no problem .
Host: you are in a forced me to ask the next question ,is our iPhone 4S ,when to introduce ?Yu Yingtao :the problem is clear if the Ministry of iPhone 4S issued a permit ,we China Unicom started sales ,it does not depend on us .
Host: you mean we are ready .Yu Yingtao :we have got everything ready ,just waiting for the Ministry of a permit .Compere: is it right? Soon ?Yu Yingtao :this should ask the Ministry ,I couldn the Ministry of lord .
Host: Well ,I think I need more intelligence to challenge you .Today and in total about intelligent mobile phone ,also enriched my understanding of intelligent mobile phone .Although this year I also pay close attention to the development of intelligent mobile phone ,also in China Unicom mobile phone tracking strategy .
But previous understanding is not enough .Today in total sold a lot of matter ,such as at the end of which a thousand yuan intelligent mobile phone upgrade products ,today is asked not to come out, had to look forward to the end of 12 China Unicom new intelligent mobile phone strategy released .
Thank you very much to the total of sina of be a guest interviews ,I hope you will often come to visit ,often come to visit ,hope we can give the consumers more and better 3G mobile phone ,thank you for always .
Yu Yingtao :thanks for the vast number of netizens ,thank you !Share : an interview with China Unicom sales department general manager Yu Yingtao media source: sina science and technology
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